This creative campaign promoted the Dunn-Edwards partnership with Lamps Plus. A limited-edition collection of Color Plus™ lamps highlighted five hues from the Color & Design Trends Report.
Prop stylist Kelly Oshiro was brought in to colorize and help style the whimsical sets used to represent each color. As the Art Director, I worked with the Creative Director and Director of PR to concept the campaign. On set, I worked with the photographers and got strips of the set so I could build out stop motion animations synced to playful music for social media.
This campaign had a website landing page, banners, email marketing, and videos customized for all the social platforms.
This collaboration brought a significant increase in engagement and sales to the Color Plus Lighting Collection.
You can read more in the Press Release.