About Me
Hello There!
I love what I get to do for a living as a Senior Art Director, creating beautiful, purposeful designs.
I grew up outside of Philadelphia, and moved to Boston for college at Northeastern University and Massachusetts College of Art and Design. I came to Los Angeles in late 2016 to be closer to my family, thankful that they paved the way for me to escape those cold grey winters. I find inspiration in colorful landscapes, local artists, Venice boardwalk, and stunning sunset gradients.
I enjoy running and recently started a run club with my girlfriends to help raise money for Friendly House LA. I also just ran the 4oth LA Marathon, my first, which really tested my mental and physical strength. I love taking pictures and videos, especially out in nature. I’m crafty, paint colorful things, and am currently making pom-poms! I’m sipping new mocktails and trying all the new sparkling water flavors. I also can’t resist snacking on something sweet, give me all the gummy bears, and why are there so many delicious cookie places in LA?! Good thing I like running!
I love meeting new people and am always delighted by fresh ideas, new perspectives and creativity. It is important to me to support sustainable brands and bonus if they are female founded. So if you’ve made it this far, please reach out and say Hi… let’s make a colorful collaboration come to life :)
With all that being said, you see I do have my blazer on in the photo, so lets get down to business… professionally these are my strengths:
• Art Direction for marketing campaigns including Cross Channel Promotions, PR Events, Product Launches, Influencer Collaborations, Brand Collaborations
• Leadership and team management skills to align creative output
• Deep understanding of design principles and visual aesthetics
• Conceptual and strategic thinking abilities
• Strong communication and presentation skills
• Ability to thrive in a fast-paced, deadline-driven environments
• Experienced in UX, UI, and Web Design
• Email marketing layout and design
• Collaborating with e-commerce to maintain online functionality of designs
• Awareness of the results that creative work yields, which contributes to the overall effectiveness of direct marketing
• Naturally curious and open minded
• A sense of humor, keeping things light
Proficient In: Adobe Creative Suite, Figma, Brand Development, Typography, Social Media Platform Fluency, Paid Ad Design: Criteo, RTB, Meta, GDN, Model Casting, Web Project Management, Copywriting, Photography, Illustration
TL;DR
Seasoned marketing pro. Passionate designer. Independent creative thinker. Collaborative team player. Sunset lover. Color connoisseur.