The mobile website for J.Jill needed a re-designed User Interface for better User Experience to increase mobile conversion. 

Key UI/UX Design updates:

• Navigation & Footer: Streamlined visually and added in the sidebar "hamburger" menu to consolidate navigation options for easy access. Updated store locator, search, and shopping bag icons to make them more modern aesthetically & larger for better user experience. Introduced global promotion space above the navigation.

•Product Grid page: Top filtration updated to provide two options. Made images larger, set at two across so when scrolling more product is seen per screen. Customer Reviews added, since they are a great, authentic, positive validation to the merchandise.

• Product Detail Page: Updated the hierarchy of the information. The product image made larger to allow the customer to better see the merchandise. Zoom image capability, and the front, side and back views were also added. Made size, swatch, filtration, and add to bag buttons larger and more graphic to render clearly as a button for the user.