Ad Banner sale design, 2 Options of a new product launch, and redesign of BOGO sale creative on homepage.

Ad Banner concept: To make the BH product pop as the summer color focal point of the sale campaign. Masking colorful summer product on sale (I used eyeshadow, but could be lipstick, etc., enough to see the texture of the makeup) behind a summer vector graphic. I chose a sun vector reflecting the circular shape of the BH logo, and the icon of summer. Sale campaigns do best with a unifying tagline as a branded experience, so I used the provided text "Summer Makeup".

Product Launch Emails/Homepage Banner: Two layout options that serve as templates for future product launches. The first (v1) was to have an enlarged product image behind the intro text, the CTA would have a simple color animation. The second (v2) would use the circle derived from the BH logo as a frame to spotlight multiple photo features of the new product through animation. Homepage banners reflect the email marketing.

Homepage BOGO Sale Re-design: The visual I designed for this is a pop of BH color makeup "swipe" behind the promotional copy. It's visually tactile, engaging, and the bold colors speak to the promotional side of the brand. I minimized the "BOGO" aspect of the promotion to elevate the percentage and overall promotional messaging.