Social Video Contest
Social Video Contest
This contest was for followers to submit videos of their Lamps Plus products for a chance to win $1,500. A variety of fun submissions increased Instagram engagement on the platform. Our brand ambassador video content was also leveraged to get extra social reach by having them post onto their own channels.
I designed the campaign logo, launch video, email banners and landing page and social stories. The video I edited featured combination of influencer content and clips I directed in studio of hands turning on different lamp styles.
Launch Video for the Light What You Love Video Contest
Contest promotion featuring Brand Ambassador Joanna Hawley-McBride @Jojotastic to leverage her audience