Influencer Product Line - Farah Merhi — Rebecca Wright

LP X Farah Merhi Product LIne

LP x Farah Merhi

Lamps Plus partnered with influencer Farah Merhi of “Inspire Me Home Decor” to produce a luxe product line of chandeliers, pendants and table lamps. Farah has millions of Instagram followers on both her personal @FarahJMerhi and her @Inspire_Me_Home_Decor accounts.
I provided art direction on set in the studio and designed assets for the creative campaign including a site landing page, emails, banners, PR and social media content to promote the collaboration.

Photo and video was shot in studio by working with the stylists to build out room sets (2 entryway, 1 living room and 2 kitchen/dining) to showcase the product.

Launch Video 30s

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Landing Page on Site

Inspiration Video to Launch Collection

Launch Email

Results

The collaboration resulted in brand awareness, and significant incremental revenue. Lamps Plus increased social engagement on Instagram through Farah’s millions of followers.