Let Yourself Shine Ad Campaign
Lamps Plus offers lighting in so many styles and categories, you are sure to find one to “Let Yourself Shine” at home. I worked with the VP of Creative and studio team to select product, concept sets, and choose talent. I lead art direction for still and social video content to be used for advertising including Meta, RTB, Criteo, GDN, email marketing, and earned social.
Social Ads for brand awareness, showing fun and cozy moments at home.
Vertical video for social
Talent walking through frame shining in their homes.
The talent from each campaign shoot was also used to promote monthly sales. Below is the creative process where talent was shot on the seamless background then photo-composed into sets. This gave design flexibility for the different ad unit sizes with the logo, text, and CTA placement.
Results
This campaign was successful with ad revenue and engagement. I worked closely with the VP of Creative, Video Director and in-house studio team to concept and scout talent to cost-effectively refresh the campaigns monthly.