Let Yourself Shine Ad Campaign
Let Yourself Shine
Lamps Plus has lighting and décor for all different personal styles, and when your home shines, you do too. This ad campaign uses diverse talent and a range of products in varying set designs.
Videos and stills are shot to promote seasonal sales and product offerings. All content is produced in-house by our studio team.
The visuals have been evolving over the years and refreshed monthly with new talent and sets. The campaign started with brightly colored sets and energized talent. The most recent campaign has more lived-in, warm and cozy lifestyle moments. The focus being on the products and inspiring the customer to shine at home.
I meet weekly with the VP of Creative and studio team to select product, concept sets, and choose talent. I lead art direction for still and social video content to be used for advertising including Meta, RTB, Criteo, GDN, email marketing, and earned social.
Vertical video for social
Talent walking through frame shining in their homes.
Below is the creative process for the sale ads where talent was shot on the seamless background then photo-composed into sets. This gave design flexibility for the different ad unit sizes with the logo, text, and CTA placement.
Results
This ongoing marketing campaign concept continues to be successful with ad revenue and engagement. I’ve worked closely with the VP of Creative, Video Director and in-house studio team to concept and scout talent to cost-effectively refresh the campaigns monthly.