Let Yourself Shine Ad Campaign
Let Yourself Shine
My creative team worked collaboratively with an outside agency to come up with this Ad campaign “Let Yourself Shine”. The concept is that Lamps Plus has lighting and décor for all different personal styles, and when your home shines, you do too. This is supported visually through diverse talent and a range of products in varying sets.
This ad campaign consists of videos and stills to promote seasonal sales and product offerings. All content is shot in-house by our talented studio team.
The visuals have been evolving and refreshed monthly with new talent and sets to support the ads. During the pandemic, the visuals were more brightly colored sets, and very energized talent. The most recent campaign has more lived-in lifestyle sets and talent. The focus now being on the products to provide inspiration to the customer.
I led art direction for still and social video content to be used for advertising including Meta, RTB, Criteo, GDN, email marketing, and earned social. Talent was captured in the sets, as well on a grey seamless background to be clipped out and used more efficiently to design the different sizes of ad units with sale logo and product.
Vertical video for social
Talent walking through frame shining in their homes.
Below is the creative process for the sale ads where talent was shot on the seamless background then photo-composed into sets. This gave design flexibility for the different ad unit sizes with the logo, text, and CTA placement.
Results
This ongoing marketing campaign concept continues to be successful with ad revenue and engagement. I’ve worked closely with the VP of Creative, Video Director and in-house studio team to concept and scout talent to cost-effectively refresh the campaigns monthly.