Designer Showhouse
Designer Showhouse- Calibu Vineyard
Lamps Plus collaborated with interior designer Jennifer Farrell to provide lighting, furniture and decor for her Calibu Vineyard showhouse featured in Architectural Digest.
I directed content while on location and designed the campaign graphics, landing page, emails and social videos to promote the product collection.
Content included 5 produced videos: House Tour, Lighting As Art, Trending Mixed Metals, Outdoor Lighting, Coastal Style, and additional fun iphone reels. Photography was shot on location of product for the social platforms and video covers. I worked with the Director of Video, Copywriter and Jennifer Farrell to concept the scripts for video content.
House Tour Video
Landing Page on Site
Calibu Email
Lighting As Art - 3 Ways to Style: Social Video
Calibu Inspiration “Modern Montauk Style” Moodboard: Lo-fi video shot on iphone in the office
Bedroom Styling: social video
Primary Closet: Social video using trending reel audio
Results
This showhouse collaboration with Jennifer Farrell was a successful PR initiative for increased brand awareness. It was a unique opportunity to feature lighting and furniture in a modern, elevated home. The photo and video content captured increased engagement on social channels.