This creative campaign promoted the Dunn-Edwards partnership with Lamps Plus. A limited-edition collection of Color Plus™ lamps highlighted five hues from the Color & Design Trends Report.

Prop stylist Kelly Oshiro was brought in to colorize and help style the whimsical sets used to represent each color. As the Art Director, I worked with the Creative Director and Director of PR to concept the campaign. On set, I worked with the photographers and got strips of the set so I could build out stop motion animations synced to playful music for social media.

This campaign had a website landing page, banners, email marketing, and videos customized for all the social platforms.

This collaboration brought a significant increase in engagement and sales to the Color Plus Lighting Collection.

You can read more in the Press Release.

Ad Banner sale design, 2 Options of a new product launch, and redesign of BOGO sale creative on homepage.

Ad Banner concept: To make the BH product pop as the summer color focal point of the sale campaign. Masking colorful summer product on sale (I used eyeshadow, but could be lipstick, etc., enough to see the texture of the makeup) behind a summer vector graphic. I chose a sun vector reflecting the circular shape of the BH logo, and the icon of summer. Sale campaigns do best with a unifying tagline as a branded experience, so I used the provided text "Summer Makeup".

Product Launch Emails/Homepage Banner: Two layout options that serve as templates for future product launches. The first (v1) was to have an enlarged product image behind the intro text, the CTA would have a simple color animation. The second (v2) would use the circle derived from the BH logo as a frame to spotlight multiple photo features of the new product through animation. Homepage banners reflect the email marketing.

Homepage BOGO Sale Re-design: The visual I designed for this is a pop of BH color makeup "swipe" behind the promotional copy. It's visually tactile, engaging, and the bold colors speak to the promotional side of the brand. I minimized the "BOGO" aspect of the promotion to elevate the percentage and overall promotional messaging.

Wearever is a sub-brand of the J.Jill clothing line. The branding needed an update to let customers know about the qualities of the collection. I designed a micro-site to educate the customer about the collection.

The categories are expanded upon as a right scroll. These are the foundation to build monthly category stories and email marketing.

Landing page designed to showcase the nature inspired monthly looks. Featuring the color palette, key looks, and a quote from the senior product designer about the collection.

Interactive category header + email marketing to promote the collection of colorful summer product that went on sale. Hand painted watercolor swatches were a tactile representation of the colors online.

The mobile website for J.Jill needed a re-designed User Interface for better User Experience to increase mobile conversion. 

Key UI/UX Design updates:

• Navigation & Footer: Streamlined visually and added in the sidebar "hamburger" menu to consolidate navigation options for easy access. Updated store locator, search, and shopping bag icons to make them more modern aesthetically & larger for better user experience. Introduced global promotion space above the navigation.

•Product Grid page: Top filtration updated to provide two options. Made images larger, set at two across so when scrolling more product is seen per screen. Customer Reviews added, since they are a great, authentic, positive validation to the merchandise.

• Product Detail Page: Updated the hierarchy of the information. The product image made larger to allow the customer to better see the merchandise. Zoom image capability, and the front, side and back views were also added. Made size, swatch, filtration, and add to bag buttons larger and more graphic to render clearly as a button for the user.

In collaboration with merchandising, I designed this landing page to be a place to showcase each new monthly collection. I designed the logo to brand it for use on emails, site banners, and ad banners to drive traffic to this page. Depending on the features and monthly story the layout would change accordingly, and video was integrated where it helped bring the product to life. Upon clicking on the product, the customer is brought to a page that allows shopping of all the items featured in that outfit.

This denim guide was designed to educate the customer about the different J.Jill denim styles. I decided to animate the images to bring the denim to life.

Printed Collateral for Laura Mercier to promote key products and monthly samples at Bloomingdales.

While at Cake Creative, I worked on several package designs that went into production, most notably makeup palettes and boxes for Laura Mercier. I also did a lot of concept design for clients.

I enjoy making fun, colorful, cute illustrations.

3 Brochures + Admission Tickets for (R)EVOLUTION Masters of Typography exhibit at the Institute of Contemporary Art "The Blur of Typography, Image & Legibility"

This web experience lived above a sort of the items featured in the packing list. When "SHOP THESE ITEMS >" is clicked a quick shop lightbox opens to easily add the desired items to your bag.

The email marketing reflected the look of the shop to entice click through.

Coded from scratch in HTML5, CSS, and Dreamweaver for a Web Design class at MassArt. A conceptual web design for a company that would bring respectable clothing to our furry friends. All images were taken from an existing website for layout purposes.

Branding for Nori, a Sushi restaurant. Designed the logo, stationary, business cards, to-go packaging, and menu.