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Concept: "Foundation Destination" your passport to choosing the right products to get you to your desired beauty destination. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1452198288006-C1WXNJI3ZY0CDJNPRC6N/LINEN_grid.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1452206889579-A5R7I0EMYUGKI8OIELN5/Holiday_gifts_landing.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1452477556593-ST4OWO7E9WCYFJ17HFJX/Pg_1.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1452566085498-S7NSUFBOTJV6NWC4VERL/f9.gif Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1453085170854-0P9XSBVU3CE0TJ73ELEE/pl_frame1.jpg Work - Opening Frame https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1452201284568-9CMV7P9ON5XHLD38KNUX/09-DENIM-SHOP_new_03.gif Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1452208601195-M7BQT5LHPMD5BXV0PP07/PJ-june-2_animation.gif Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1452459731225-KDVZX5NWBMDW91FKYWG5/sweaters_frame1.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1454792019583-M375WJ29NPN83UQ3VKXQ/resort-secondary.gif Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1454791943120-GZP0YFAEMNNG3JUQ4P8W/8ef7db18804787.562cf991dd4df.png Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1457292936935-EW5QHQZLTYK6ETYDPRPD/wearever_lp.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1457292984282-G3X7PPKTPMBVTTOOZB9F/_mar_insider.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1460229587507-L1PERB55XWO9E7YP2XHE/07_Brights_0522_new.gif Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1712637366665-D4YACH94PVEYYR6MB5LD/210820-contemporary-modern-chandeliers-w-0526.jpg Work - LP x Farah Merhi Lamps Plus partnered with influencer Farah Merhi of “Inspire Me Home Decor” to produce a luxe product line of chandeliers, pendants and table lamps. Farah has millions of Instagram followers on both her personal @FarahJMerhi and her @Inspire_Me_Home_Decor accounts. I provided art direction on set in the studio and designed assets for the creative campaign including a site landing page, emails, banners, PR and social media content to promote the collaboration. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1712814538123-MDB2FG7VA9478QPD6TP9/210819-contemporary-modern-chandeliers-1629.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1712814138362-C6WI3FSVZ9APIHZPJ3UV/1200x1200-220726-possini-euro-prava-crystal-chandelier-71d34-h-1.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1712814533788-YPN0VG7ICHMWROVZF47D/210819-contemporary-modern-chandeliers-8g405-1843.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1712814138048-59M98DFSSRFRNFCBD3FC/1200x1200-220825-possini-felicity-chrome-pendant-2t049-h.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1712814838986-A3TYRBE3MYKZXZM50MER/210819-contemporary-modern-chandeliers-1616.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1712814150910-D47XS0VE41H5NJN98B88/1200x1200-220826-memphis-black-brass-mini-pendant-64t25-h.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1712814775947-14C01N2ACRE1OESOQUGS/210819-contemporary-modern-chandeliers-71v04-1759.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1712815122196-C0WB4K61NIGZVWG53K8J/1200x1200-210819-contemporary-modern-chandeliers-1514.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1712814542355-DAP4SXGF7ZZD8K2Y3R6A/210820-contemporary-modern-chandeliers-w-0493.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1712815122188-N5EIZ14DIOGFYZ6VVO50/1200x1200-210820-contemporary-modern-chandeliers-0305-67c46.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1712814839043-HTFYVZGE2NBKUZ9YFNFW/210819-contemporary-modern-chandeliers-1590.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1712814975527-G4WT9Q73ZI4MVW4A8FH4/210819-farah-merhi-step-and-repeat-IMG_4076.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/9d0fcd38-6ba5-4da1-b811-5f1084be510d/Farah-Email.jpg Work - Make it stand out Launch Email https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/a4d23c6b-6370-48e6-a27e-fbabb4ef0c13/210819-contemporary-modern-chandeliers-71v04-1759.jpg Work - Results The collaboration resulted in brand awareness, and significant incremental revenue. Lamps Plus increased social engagement on Instagram through Farah’s millions of followers. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/6aca4c45-c657-4d99-80c4-f9d913c63fc8/210819-farah-merhi-step-and-repeat-IMG_4115-jpg_5000px+copy.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/a5880346-d8fd-40b4-95f2-cc2128c58010/220909-calibu-entry-0091-jpg_5000px.jpg Work - Designer Showhouse- Calibu Vineyard Lamps Plus collaborated with interior designer Jennifer Farrell to provide lighting, furniture and decor for her Calibu Vineyard showhouse featured in Architectural Digest. I directed content while on location and designed the campaign graphics, landing page, emails and social videos to promote the product collection. YouTube Playlist Here https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1713082252825-IX1JAKEL009TRD2AQBFF/1080x1920-220909-Calibu-Tasting-Room-v7-h-night.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1713082265096-MZ13BE95XS366Z3EY9N4/1080x1920-Calibu-Bathroom.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1713082368086-KF3W2640O7RV10TGNDY3/220909-calibu-living-room-0292-jpg_5000px.jpeg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1713082285044-ISDMFJLQXXVYMICTHDWT/1200x1200-220909-calibu-master-bedroom-closet-0442-alt.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1713082302102-ILQOWANIAPYEXS25SG2B/1200x1200-220909-Calibu-Tasting-Room-v5-h.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1713082274239-VDLGM1Z8I9JLUPSDNVPE/1200x626-Calibu-Tasting-Room-2.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1713082318666-WKMMQP0PWYAFKLKP90JF/1200x1200-Calibu-Bedroom.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1713082323515-CTG901ZSPFE06ARXY12E/1200x1200-Calibu-Dining-Table-2.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1713082357166-7FTROIFEITH32J7L2VG6/220909-calibu-guest-bedrooom-0338-jpg_5000px.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1713082395763-V3PSQK7XTR5QAXN37VBL/220909-calibu-living-room-0210-1.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1713082414135-267KG9BBJADQJ2GMPLV4/1200x1200-Calibu-Table-Lamps-67r55.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1713082696892-8LTHG6K3ORTTN6ABJCUZ/1200x628-Exterior-3.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/68fbb995-ed99-4261-bbe2-f707eb5932fc/Calibu-Email-1920x1080.jpg Work - Make it stand out Calibu Email https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/19580900-c207-44ff-b27e-87e6d8c7a98a/Calibu-Intro-Graphics.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/00e6f9ef-cab7-4adb-a2b7-ecab4c70e36f/220909-calibu-living-room-0210-1.jpg Work - Results This showhouse collaboration with Jennifer Farrell was a successful PR initiative for increased brand awareness. It was a unique opportunity to feature lighting and furniture in a modern, elevated home. The photo and video content captured increased engagement on social channels. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/2a29be20-7cd3-405e-b5dc-24663533c5b7/joyfullygreen-39P04.jpg Work - Social Video Contest This contest was for followers to submit videos of their Lamps Plus products for a chance to win $1,500. A variety of fun submissions increased Instagram engagement on the platform. Our brand ambassador video content was also leveraged to get extra social reach by having them post onto their own channels. I designed the campaign logo, launch video, email banners and landing page and social stories. The video I edited featured combination of influencer content and clips I directed in studio of hands turning on different lamp styles. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1731211499714-RB0JQDO4XN3AKVX7AWRK/Dopamine-Decor.jpeg Work - Dopamine Decor Style Trend I worked with the stylist to create a bright, dopamine filled vignette to represent this trending style. Two Videos were also created to show the space coming to life. View building the set video here View room inspiration video here https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1731211687667-04Z26C6KX4JEM5VUZD6X/Living-By-Design.jpeg Work - Virtual Showhouse - Living By Design A collaboration with A-List Interior Designers (including Bobby Berk!) to style lighting in a Virtual Showhouse. I worked with the PR director to help provide feedback for the CGI image renders in each room. I also designed assets for social and for the designers to share on their respective channels for increased engagement. Instagram Moodboard carousel post here 2023 Live Showhouse Website here https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1731215067665-YF3TMDLSAE26CR9H5DS0/St-Jude-2.png Work - St.Jude Carousel Art Direction for imagery to raise money for St.Jude. I worked with the stylist to use one studio set to shoot 3 lamp styles, 2 angles for each, plus on/offs. This provided enough content to promote the charity collaboration with fresh visuals over the course of September, Childhood Cancer Awareness month. The lamps were shot in grey and color corrected in post to promote trending colors. See carousel here https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1731211851500-4YLTGYTKQPKR9HBBG07Q/Zodiac-Pisces.jpeg Work - Horoscope Series - Pisces A fun monthly zodiac series with products selected to help your interior design align with the stars! See Pinterest Video here See Pinterest Carousel here https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1731211905024-S5O2YCCZRDUJZPMUSO0N/Spring-Chandelier.png Work - Spring Chandelier Styling Still/Video A DIY dining room chandelier spring video and still image shot in studio. See post here https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1731211993613-N7L4VXSEFVJ6H23T48RG/CGI-Recessed-Lighting.png Work - CGI- Recessed Lighting Update A before/after working with CGI artist to showcase a recessed lighting update. Adding layers of light to a space helps create visual interest and functional lighting to your home. See post here https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1731212983025-JHGTHZ1A7NHC2R2YZRFN/Daylight-Savings.png Work - Daylight Savings Still/Video Daylight Savings Still/Video Day to night concept and styling shot in studio to promote daylight savings. Lighting styles look great either day or night. See the video here https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1731213208350-4OU5YPP70PEY28ALSVO0/Quote.jpeg Work - Quote Inspiration Part of a series of inspirational quotes for IG/Pinterest that tied back to lighting. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1713395459841-AVSU6S9AI8XTBDWWVK7I/190724-contemporary-modern-accessories-w-v1-JPG+of+Original_HighQuality_FullRes.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1713395468703-B04KIEIKC9YO1MIHYW3R/190724-contemporary-modern-accessories-w-v2-JPG+of+Original_HighQuality_FullRes.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1713395474027-IJ6MF689B64O9QZ1Z38A/190724-contemporary-modern-accessories-w-v3-JPG+of+Original_HighQuality_FullRes.jpg Work 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https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1731217875727-6HP4N2OWBMWEEYROM5Z3/Queen-Of-Night.jpeg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1731217871008-YYRBQMU56WN498PPUHNK/Lone-Poppy.jpeg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1731217869430-KRO4TQEF8M8NJA9QG035/Orange.jpeg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1731217880618-SH5338REJPWT3ATSW4JM/Rose-red.jpeg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1731217881807-UGNWGF219Q4ZMPRDPZCJ/Vibrant-violet.jpeg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1720412639981-71X81SVMCHG5VP2K9JRT/LYS-Email-1.png Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1738651760315-OH1AG2WJIDIDCE6SC2NM/LYS-Email-2.jpg Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1720412643426-2BDPRB0GMG435OWUYKPS/LYS-Email-5.png Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1720412643747-O0XA8L8GCHG68Q6OG17I/LYS-Email-6.png Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1720412646914-HY5RW2UKRMHD5A3M9QHW/LYS-Email-7.png Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1720412647246-S7P4D3WMI9TCSCNCHDZ4/LYS-Email-8.png Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/a707e37f-2324-4026-acb0-c896a1c0e509/Ad+Campaign-LYS.png Work - Make it stand out Social Ads for brand awareness, showing fun and cozy moments at home. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/b5698574-8bd3-4fa4-a848-09d8d9466920/Summer+Sale+Selects.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/cfbc343f-ba5f-4ef3-8f99-00941faa4bce/230629-lys-scandinavian-bts-w-5501-JPG+of+Original_HighQuality_FullRes.jpg Work - Results This campaign was successful with ad revenue and engagement. I worked closely with the VP of Creative, Video Director and in-house studio team to concept and scout talent to cost-effectively refresh the campaigns monthly. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1733717776349-KO9B32HMLPLNV4Z8U4E2/Tik-Tok-Poplar.png Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1733717775468-0S1P51XFW9TCRWRT1GNB/TikTok-Joel.png Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1733717782711-3ZHQ734JERV9DC3RRSIU/TikTok-JohnA.png Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/1733717784270-22287GR7BUR56C80J20W/TikTok-Rebecca.png Work https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/9c9c5dc7-40b6-4a28-ac96-11500b2c1997/LWYL-Email.jpg Work - Results This campaign got hundreds of thousands of views across social media platforms. This brought brand awareness to many new customers while highlighting the brand values of selection, style, and newness. Employees were also able to share it on their own social channels. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/5fe53a18-a7b3-458f-9703-207682237590/Holiday+Sale+Selects.png Work - Make it stand out Selects I directed with the still photographer during the video shoot. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/c8e21988-f60b-4a67-8f21-1a363f99141e/Screenshot+2024-12-08+at+10.10.59%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/d52aa9d2-e61e-41ad-a56a-c365af670702/Screenshot+2024-12-08+at+10.10.50%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/f66aa891-3959-41f0-9fc6-b34b98599cef/1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/8c1ea7e0-681e-48ba-9184-8efc58d19e6a/2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/c70fdaed-0d43-450f-a247-3014b79e6e15/3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/7b585feb-7a62-4685-8cae-747fa15d28fd/4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/47e6e24b-106a-4b0d-8670-2c2ed53bb0f3/20+%E2%80%93+4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/726277d4-bc37-46a2-af74-fe8b8727e38b/5.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/0627d1c3-5105-4c43-a4f0-0c9cce73fb25/6.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/56d4b003-103e-4160-8b8b-2902159cd79c/8.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/392306c0-65f3-4076-a6bd-edfdd771ffbe/13.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/0572982a-a28a-453d-b0a2-a9c2f6626a07/20+%E2%80%93+3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/a3dd4251-e1b2-4840-8748-1302b019956d/12.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/fe47e894-b850-4c1a-ab33-118e55b31d83/20+%E2%80%93+1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://rebeccawrightdesign.com/new-cover-page daily 0.75 2016-10-27 https://rebeccawrightdesign.com/about daily 0.75 2025-09-26 https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/b8d0b1ca-c071-4b69-9b77-336c1abeb45c/jumpforjoy About https://images.squarespace-cdn.com/content/v1/56893465841abad823681bdf/e9771504-8212-4346-a6ec-767d667e9f08/pom-pom-sm-1.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://rebeccawrightdesign.com/resume-1 daily 0.75 2024-11-10 https://rebeccawrightdesign.com/new-page daily 0.75 2016-10-27